LinkedIn

A recent study highlights the power of video on LinkedIn, revealing that video posts consistently achieve three times the reach of text-based content, particularly when they’re posted in the morning and kept under five minutes. This insight comes from marketing strategist Caroline Giegerich, who conducted a 90-day analysis to test LinkedIn’s claims about video performance. Key Takeaways from the Study Giegerich’s analysis, published in Adweek, aimed to verify LinkedIn’s claim…