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Is SEO Really on a “Dying Path” in the Age of AI? Google Weighs In

By SEO No Comments
The evolving landscape of search engines and artificial intelligence (AI) has left many digital marketers and publishers questioning the future of search engine optimization (SEO). In its latest Search Off the Record podcast, Google tackled this issue head-on, exploring whether AI threatens to make SEO obsolete. While the discussion offered valuable insights into how SEO and AI coexist, it also sidestepped critical challenges faced by the broader web ecosystem. SEO:…
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Google Recommends ETags for Smarter Crawling and Better Resource Management

By Website Design & Development No Comments
Google has unveiled an update to its crawler documentation, introducing enhanced guidance on HTTP caching headers like ETag. These updates aim to help website owners, SEOs, and publishers optimize their sites for Google's crawlers while conserving server resources. Here’s what you need to know. What’s New in Google’s Crawler Guidance? The refreshed documentation dives deeper into how Google's crawlers use caching mechanisms. By implementing proper HTTP caching headers, publishers can:…
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Google Resolves Search Indexing Delays: What It Means for Your Website

By SEO No Comments
If you noticed your website's search visibility faltering over the past few days, you weren’t alone. Google Search recently faced a temporary hiccup with indexing, impacting how new content appeared in search results. The good news? The issue has been resolved as of December 10, 2024, restoring normal operations for most affected websites. What Happened? On December 9, 2024, Google confirmed an indexing issue via its Search Status Dashboard, reporting…
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ChatGPT Search vs. Google: A New Era in Search Begins

By AI No Comments
ChatGPT Search (CGS) by OpenAI is reshaping how we think about finding information online, directly challenging Google’s longstanding dominance. CGS integrates conversational AI into the search experience, delivering direct answers instead of requiring users to wade through endless links and web pages. What Makes ChatGPT Search Different? CGS is designed to simplify the search experience. Unlike traditional search engines, which display a long list of results, CGS aims to deliver…
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