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YouTube’s New Approach to Mid-Roll Ads: Enhancing the Viewing Experience

By Social Media No Comments
YouTube is shaking things up with its mid-roll ad strategy, aiming to make ad interruptions a thing of the past while also helping creators pad their pockets a little more. Starting May 12, this Google-owned platform will roll out a fresh approach to ad placements, ensuring fewer ads pop up at those awkward moments that could send viewers fleeing—think mid-sentence or during that nail-biting action scene. Instead, you'll see ads…
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Coca-Cola’s AI Holiday Campaign: A Missed Opportunity for Emotional Connection

By AI No Comments
Coca-Cola's attempt to sprinkle AI magic on its iconic holiday advertising has left consumers and critics feeling more frost than festive cheer. The brand's new AI-generated holiday ads—a modern twist on the beloved “Holidays Are Coming” campaign—have sparked controversy, with many questioning whether the technology has stripped the spirit out of Christmas. Here’s what went wrong, how the campaign measures up to its predecessors, and what brands can learn from…
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