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Coca-Cola’s AI Holiday Campaign: A Missed Opportunity for Emotional Connection

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Coca-Cola's attempt to sprinkle AI magic on its iconic holiday advertising has left consumers and critics feeling more frost than festive cheer. The brand's new AI-generated holiday ads—a modern twist on the beloved “Holidays Are Coming” campaign—have sparked controversy, with many questioning whether the technology has stripped the spirit out of Christmas. Here’s what went wrong, how the campaign measures up to its predecessors, and what brands can learn from…
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