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Nov 09
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How Google’s Latest AI Updates Could Impact Your Search and Shopping Experience

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Google is rolling out some big changes to its search engine—especially around AI-powered shopping results—which could shift what you see first when you search online. If you’re an online shopper or business owner, these updates might change how easily you reach your favorite products or new customers. Ads and AI: The Big Changes Google has been ramping up the presence of ads and shopping features in its AI-powered search results,…
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Nov 06
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New Insights in Core Web Vitals: Interaction to Next Paint (INP)

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Google has recently updated its Core Web Vitals documentation, providing fresh insights into the Interaction to Next Paint (INP) metric, including why certain scoring thresholds were chosen. INP is now an essential component of Core Web Vitals, which are Google’s benchmarks for evaluating a site’s user experience, especially in terms of speed and interactivity. What is Interaction to Next Paint (INP)? Introduced as a Core Web Vital in spring 2024,…
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Nov 06
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Understanding Google’s Broad Core Algorithm Update: What It Means for Your Website Rankings

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Google periodically rolls out broad core algorithm updates that impact website rankings in search results. While specific details are often elusive, these updates significantly affect how search results are ranked, creating shifts that leave SEO professionals and site owners wondering about their rankings. Let’s dive into what a Google broad core algorithm update is, how it differs from other updates, and what steps you can take if your site is…
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