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Apr 21
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Facebook’s Midlife Crisis: How Meta is Trying to Make Facebook Cool Again

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If you’ve ever scrolled through Facebook and thought, “Wow, this feels like a digital high school reunion I didn’t RSVP to,” you’re not alone—and even Meta knows it. During the first week of Meta’s antitrust trial, some juicy internal emails were made public by the Federal Trade Commission (FTC), and they revealed something pretty surprising: Meta is very aware that Facebook just isn’t hitting like it used to. In fact,…
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Apr 09
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Threads Is Making It Easier to Follow Your Favorite Creators From X (aka Twitter)

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If you're one of the many people who've tried jumping from X (formerly Twitter) to Meta’s Threads but felt like you had to start all over — good news! Threads is testing a new feature that could make your switch a lot smoother. What’s New? Meta has started testing a tool in Threads that helps you follow the same creators you already follow on X. In short, if you’ve built…
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Apr 01
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Hillary Clinton Joins Bluesky: What It Means for Social Media and Politics

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Hillary Clinton, the former U.S. Secretary of State and 2016 Democratic presidential nominee, has officially joined Bluesky, the decentralized social media platform often seen as an alternative to X (formerly Twitter). Her arrival follows that of former President Barack Obama, who made his debut on the platform just last week. Clinton confirmed the authenticity of her Bluesky account through an Instagram story and a post on X, signaling her intent…
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Feb 25
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YouTube’s New Approach to Mid-Roll Ads: Enhancing the Viewing Experience

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YouTube is shaking things up with its mid-roll ad strategy, aiming to make ad interruptions a thing of the past while also helping creators pad their pockets a little more. Starting May 12, this Google-owned platform will roll out a fresh approach to ad placements, ensuring fewer ads pop up at those awkward moments that could send viewers fleeing—think mid-sentence or during that nail-biting action scene. Instead, you'll see ads…
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Jan 22
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Truecaller Introduces Real-Time Caller ID for iPhone Users

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Truecaller, the popular caller ID app, has finally leveled the playing field for iPhone users by rolling out real-time caller ID—a feature Android users have enjoyed for years. Thanks to advancements in Apple’s iOS 18, Truecaller can now offer iPhone users a seamless experience with live caller information. What Enabled This Upgrade? Apple's introduction of Live Caller ID Lookup in iOS 18 allowed third-party apps to securely query their servers…
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Jan 03
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Spotify Launches New Partner Program for Podcast Hosts: Monetize Your Content!

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Exciting news for podcasters! Spotify has just rolled out its brand-new Partner Program, designed to help popular podcast hosts turn their video content into a source of extra income. Officially launched on Thursday, this initiative opens up new avenues for creators, allowing them to earn beyond traditional advertising revenue, with opportunities like video payouts. Initially teased in November, the Partner Program is now available in key markets including the U.S.,…
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Dec 31
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How to Win on Reddit: Building Authentic Connections That Matter

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Discover how to navigate Reddit's unique culture and tap into its massive, engaged audience for genuine brand growth. Reddit is a platform unlike any other. With its 97.2 million daily active users and 1.2 billion monthly unique visitors, it’s a thriving hub of passionate communities. But for brands, it’s also a double-edged sword. Redditors are famously skeptical and quick to call out anything that seems inauthentic. So, how can your…
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Dec 25
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TikTok Ban: Trump’s Surprising Shift and What It Means for Users

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In a surprising twist, President-elect Donald Trump has expressed interest in keeping TikTok alive in the U.S., at least for now. This unexpected stance comes after years of debates and political wrangling over the app's future. A Change of Heart? Speaking at AmericaFest, hosted by Turning Point USA, Trump revealed a newfound appreciation for the platform, citing its immense popularity. “I did go on TikTok, and we had a great…
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Dec 21
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Instagram’s Bold New AI Tools: Changing How We Edit Videos

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Instagram is gearing up to revolutionize how creators edit videos by introducing powerful AI-driven tools. These tools, teased by Instagram head Adam Mosseri, will allow users to transform nearly every aspect of their videos through simple text prompts. Leveraging Meta’s cutting-edge Movie Gen AI model, the new features aim to give creators an unprecedented level of control and creativity. According to Mosseri, these features are expected to roll out next…
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Nov 11
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LinkedIn Video Posts Outshine Text by Reaching 3x More Users, Study Shows

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A recent study highlights the power of video on LinkedIn, revealing that video posts consistently achieve three times the reach of text-based content, particularly when they’re posted in the morning and kept under five minutes. This insight comes from marketing strategist Caroline Giegerich, who conducted a 90-day analysis to test LinkedIn’s claims about video performance. Key Takeaways from the Study Giegerich’s analysis, published in Adweek, aimed to verify LinkedIn’s claim…
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Nov 06
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YouTube Unveils New ‘Data Stories’ and Tools for Creators’ First-Day Video Metrics

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YouTube is stepping up its game with fresh analytics tools and interactive features designed to give creators deeper insights into their content’s performance and connect more effectively with their audiences. These new tools make it easier to measure a video’s impact in the critical first 24 hours and facilitate brand collaborations, while also helping creators find and respond to important comments. Here’s everything you need to know about YouTube’s latest…
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