Typically, you can quickly fix dead outbound links by removing them if they’re unnecessary, providing an alternative source, or fixing typos in the URLs. However, you may not have much control over broken backlinks, especially if the source linked to your page incorrectly.
In this case, it’s smart to use 301 redirects, which send both users and search engines to a new URL. This method still passes significant ranking power to the new page, so it’s worth the effort. You can also use it whenever you remove or change content on your site.
6. Repurpose popular content
Recycling existing posts might seem counter-intuitive. After all, you don’t want to duplicate content that already exists. However, users have a variety of preferences regarding how they like to consume information, so it’s smart to cater to as many of them as you reasonably can.
For instance, the pandemic has shifted how people consume video content, making it one of the hottest digital trends this year (data). Therefore, if one of your articles is performing well, adding a YouTube video to your post might generate more traffic and boost your website SEO.
You can also experiment with different content types and see what resonates most with your audience. For instance, you might repurpose your top ranking article into an infographic, a listicle, a tutorial, or even a podcast. This tip can also boost your social media strategy as more content means more leads, so don’t be afraid to come up with fresh angles on a topic you’ve already covered.
7. Promote your posts on social media automatically
Speaking of social media, if you’re not already using it to promote your site, you might be losing a lot of potential exposure. While sharing your posts on Facebook or Instagram doesn’t directly contribute to SEO, it can still boost organic traffic. It can also prolong the lifespan of your content and help you establish online authority.
Furthermore, social media mentions might be a contributing ranking factor, even though they do not officially count as backlinks. Still, shares help direct new visitors to your pages. Social media can also help you build a loyal audience that will recommend your services to others, especially if you maintain a regular posting schedule.
Unfortunately, sharing your posts manually can be a lot of work, especially if you’re busy creating new content. Therefore, it’s smart to automate the process with a tool such as Revive Old Posts. The plugin enables you to schedule and re-publish existing posts across multiple platforms. You can also use plugins such as Jetpack to share new content to popular social media channels as soon as it goes live.
8. Consider alternative SEO plugins
If your on-page SEO optimization is lacking, all your other efforts might go to waste as users won’t be able to find you via Google. Therefore, you need to create proper meta tags and descriptions that contain your chosen keywords.
Fortunately, you no longer have to carry out these tasks blindly. If you’re using WordPress, there are many SEO plugins that can help you optimize your site for search engines and even generate XML sitemaps.
While Yoast is a popular choice for many beginners, it may not be sufficient for all users. For instance, Rank Math comes with more advanced features such as a 404 monitor, internal linking suggestions, and other SEO recommendations.
On the other hand, developers might appreciate plugins such as The SEO Framework or SEOPress. They’re entirely white-labeled and free from ads, which is useful when working on client sites.
9. Increase your page loading speed
No matter how many website SEO tips you implement, if your pages take too long to load, it might seriously affect your rankings. Therefore, you should look into some speed-boosting practices for your website and aim for a loading time of two seconds or less.
There are many reasons why your site might be slow. For instance, you might be experiencing problems with your web hosting provider, or your database may need a cleanup. However, overloading your site with images tends to be the most common culprit.
Graphics and photos can add up to 60 percent of the average website’s loading time. Therefore, it’s worth using a tool such as Optimole. This plugin automatically optimizes all your images and even serves them via a Content Delivery Network (CDN) to help your site load faster no matter where in the world users access it from.
? If you want to learn more about how to optimize your website images, we have a whole guide on that topic.
10. Write for humans, not search engines
Lastly, when creating content, you shouldn’t focus too much on search engines and algorithms. While the technical aspects of SEO are important, remember that you are writing for humans first and foremost.
Forcing keywords into headlines and paragraphs for the sake of SEO can often feel unnatural, so it’s better to learn about SEO copywriting and blend your keywords as seamlessly as possible.
Besides that, keep in mind that providing engaging, valuable, and relevant content is probably one of the most critical SEO tips that you should remember. Search engines make an effort to provide high-end UX for their users, so if you write helpful posts, the rest will follow.
Final thoughts on SEO tips
Without a doubt, there’s a lot to keep in mind when it comes to SEO tips, and the number of things that may go wrong may be off-putting. However, optimizing your content for search engines doesn’t have to be difficult if you focus on a few essential steps.
In this article, we’ve discussed ten of our favorite SEO tips to boost your rankings effectively and ethically. To recap, there are many link-related considerations to be mindful of, including reaching out to other site owners to build backlinks and fixing broken links with 301 redirects. You can also automate your social media posts, on-page optimizations, and image optimization with plugins. Finally, remember to write for humans and source quality headline ideas from platforms such as Quora.
Do you have any questions about any of these website SEO tips? Let us know in the comments section below!
