Looking for an effective way to promote your WooCommerce store? If so, launching an affiliate program might just be what you need to spread the word about your eCommerce business.
Many store owners assume that affiliate programs are only useful for big companies, but the truth is that even a smaller business can benefit from having its own affiliate program. It’s a great way to build an army of loyal advocates who are excited to promote your offerings.
Solid Affiliate is a brand new WordPress plugin that allows you to add an affiliate or referral program to any WooCommerce site. People can sign up as affiliates for your business and you’ll be able to keep up to date on any sales they make. The plugin also gives you control over the commissions you pay and offers multiple gateways for making affiliate payments.
Okay, but how do I set it up?
In this Solid Affiliate review, we’ll give you a hands-on look at how to create a self-hosted WooCommerce affiliate program using the native WordPress plugin.
Plus, we’ll highlight some of the plugin’s best features to help you make the most of your investment (Solid Affiliate is generous with pricing, but it’s still an investment in your site).
Solid Affiliate Review: A Quick Look at the Features
Solid Affiliate is a one-stop solution for launching and managing a referral program on WooCommerce. It comes with:
- Coupon referrals – link WooCommerce coupons to affiliates.
- Real-time tracking – track sales, payouts, and other data as soon as it generates.
- Flexible commissions – set one commission rate with the option to adjust it for specific products or affiliates.
- Affiliate cookie life – choose how many days the referral affiliate cookie remains valid.
- Refund protection – set a refund grace period for paying commissions.
- Automatic payouts – Pay your affiliates via PayPal or export a CSV for manual payments with just a few clicks.
- WooCommerce Subscriptions compatibility – set up recurring commission rates in WooCommerce subscriptions.
- All major builders supported – the plugin works with Divi, Oxygen, Elementor, ec.
- And more.
Hands-On with Solid Affiliate for WooCommerce/WordPress
Now that you have an idea of Solid Affiliate’s features, let’s walk through the setup process.
Solid Affiliate Set Up
Solid Affiliate is pretty much plug-and-play. First, go to your WordPress dashboard and choose Plugins → Add New. Then upload the plugin’s zip file and select Install Now.
Once installed and activated, a setup wizard will appear when you open the new Solid Affiliate tab in your WordPress admin. Through it, you can set up a page for your frontend affiliate portal and configure outgoing emails:
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But that’s about it—the plugin’s settings are where the real action happens.
Solid Affiliate Settings
To configure how your referral program functions, you’ll need to go to Solid Affiliate → Settings → General. Here, you’ll configure how your commissions work, including:
- The default commission rate, whether a percentage or a flat rate.
- The payout currency and tracking cookie period.
- Whether to give commissions on total sales or only on sales to new customers.
- Whether to omit tax and/shipping from commission calculations.
Affiliate Portal & Registration in Solid Affiliate
In the Settings menu, you’ll also find other tabs for configuring different functions of the plugin. One of them is for Affiliate Portal & Registration. This tab lets you manage the frontend interface for affiliates, choose the fields to display on the registration form and require admin approval for new affiliates if desired.
The registration form has an Affiliate Notes field that inserts a How will you promote us? Box. However, there’s no way to add custom fields to your forms. It would have been nice to include other fields, such as one for a physical address, which is crucial if you need an affiliate’s location for filing taxes in your state.
Other Tabs: Integration, Emails, Misc & Recurring Referrals
Solid Affiliate’s Settings also has an Integrations tab. This tab lets you set up PayPal and Mailchimp.
The next tab, Emails, allows you to customize the emails sent to affiliate managers and affiliates. You get two templates for each party, which you can customize using merge tags and the Classic editor.
Misc has some random settings, like whether you want Solid Affiliate to reject unpaid referrals if a purchase is refunded.
Lastly, the Recurring Referrals tab lets you select whether to pay commissions on just the first subscription payment or every recurring subscription. There’s also an option to set a custom rate, such as giving $100 flat for the first payment and a 2% commission for all recurring ones.
Assigning WooCommerce Coupons to Affiliates
Solid Affiliate for WooCommerce also offers a coupon-based option for crediting affiliates. Basically, you give affiliates coupons that they promote to shoppers. So when a shopper uses a coupon, the plugin automatically credits the affiliate with the sale.
Solid affiliate syncs with the native WooCommerce coupon system, making it give affiliate coupons.
Creating Custom Commission Rates
Solid Affiliate also lets you override the default commission rate for certain products, product categories and affiliates. You can choose your own custom referral rate when editing an individual product, product category, or affiliate.
For instance, when you edit an affiliate, the plugin will provide you with new fields to control the commission for that affiliate.
If you don’t want to pay commissions on certain products, Solid Affiliate has you covered. While editing individual products, you can choose to make them ineligible for commissions. I can’t recall any WordPress affiliate plugin that offers this option.
That’s it for the setup. Now let’s see how to manage your affiliate program inside Solid Affiliate.
Managing Your New Affiliate Program
After setting up your affiliate program, head over to the main Solid Affiliate menu to discover tools to manage affiliates, make payments, view reports, and more. Here’s what you’ll find:
You can keep track of a detailed overview of your affiliate program through the Dashboard tab. This page will show you metrics such as your recent revenue, referrals you have received, any new registrations that have been made, and who your top affiliates are.
The dashboard also gives you various notifications to help keep you up to date with the actions you need to perform. For example, if the time has come to make a new payout, you will be notified on this page.
You can see a concise list of all your affiliates on the Affiliates tab. It will show you a brief rundown of their performance and whether there are any unpaid commissions. You can also get a more in-depth overview of each one by clicking on them. This will allow you to approve registrations and set custom rates for them.
Unfortunately, it does not allow you to export this data in the form of a CSV, and you will have to go through each affiliate separately.
In the Referrals tab, you will find information about the individual referrals to your store. It will tell you which orders came from which affiliates, and you can also open corresponding orders in the WooCommerce interface.
The section also tells you how the commission was calculated for each referral. If you’ve applied lots of custom rates, knowing the source of each commission can come in handy.
Two menus relate to your payouts in Solid Affiliate. These are:
- Payouts – Where you can see all completed payouts.
- Pay Affiliates – Where you can find the tool that you use to make affiliate payments. After making a payment via this tool, wait for that payout to appear in the Payouts tab.
Solid Affiliates’ pay affiliates tool gives two options:
- Use the PayPal bulk payout integration to make affiliate payments via PayPal automatically.
- Generate a CSV file that you can use to make affiliate payouts manually.
You can then track all visits to your store via the Visits tab. The details found here will include visits that do not result in a sale and the URL they were referred from.
The Creatives tab allows you to create new creatives for your affiliates to use These will show up on the affiliate front-end dashboard.
In the Reports tab, you will have a detailed breakdown of every aspect of your affiliate program. The main Overview tab will give you summaries of all your sales, payouts, income, and payouts. Four other tabs will give you more specific data about:
Unfortunately, this data cannot be exported, but you can easily use what you find there to help better your affiliate program and future marketing.
Solid Affiliate Pricing
Solid Affiliate has incredibly generous pricing. For just $99, you’ll get a lifetime license that you can use on unlimited websites. What’s more, the plugin comes with lifetime updates and support.
However, this is a limited-time deal. Once over, Solid Affiliate will cost you $199 per year. So there are savings to be made if you invest in the plugin now rather than later.
You also get a 60-day money-back guarantee, keeping the whole deal risk-free.
Final Thoughts on Solid Affiliate
In a nutshell, Solid Affiliate is an excellent tool for launching a WooCommerce affiliate program. During my testing, I found all its functions to work properly. Although it’s missing a few essentials, like the option to customize the registration form, I expect the plugin’s developer to add more features as its usage grows with time.
In terms of pricing, Solid Affiliate is a lot more affordable than other affiliate plugins. Right now, you can get it for $99 with unlimited support, updates, and websites. Even the actual $199 price is quite good if you compare it with the cost of other plugins offering similar features as Solid Affiliate.
So, if you’re looking to launch an affiliate program for your WooCommerce store, Solid Affiliate is definitely worth a look.