Looking for the best digital products to sell on Etsy? You’re in the right place.
Most people think of Etsy as a marketplace for handmade products and craft supplies, but it’s also a great place to sell digital downloads.
In fact, selling digital downloads on Etsy tends to be much more lucrative. There are very few overheads. And unlike physical products, you only have to create digital files once, and you can sell them again and again without having to worry about inventory.
The only problem is finding digital products to sell on Etsy.
To help you decide, we’ve compiled a list of the best digital products to sell on Etsy, alongside examples of successful Etsy shops that are already selling them.
Ready? Let’s get started!
Arts & crafts digital products to sell on Etsy
If you want to sell digital products on Etsy in the category of arts & crafts here are some suggestions for you, along with examples of successful businesses.
Crochet patterns
Etsy’s target market is primarily makers and crafters, so it makes sense that crochet patterns would be one of the best-selling digital product categories. In case you didn’t already know, crochet is a type of needlecraft in which a hook and loops of yarn are used to create fabrics.
Crochet patterns are instructions that show you how to create certain designs and typically include diagrams and step-by-step guides with photos.
This wonderful collection of crochet hoop earring patterns by HappyPattyCrochet shows how lucrative selling crochet patterns can be. They’ve sold almost 50k digital products to date. And at over $12 per sale, that’s over half a million dollars in revenue. Part of that success is no doubt down to the eye-catching listing photos and the fact that the seller is offering 6 different patterns in one bundle.
Sewing patterns
Sewing patterns are digital downloads that show you how to sew fabric into clothing. They usually include layout templates, step-by-step guides, and visual instructions. You can deliver your sewing patterns in a PDF format for customers to print off at home.
Here’s a great example of a sewing pattern seller that’s killing it on Etsy, with over 21k sales to date. These Daphna trousers patterns are incredibly popular, and it’s clear why—they look great and are very on-trend right now. Learn from this example and try creating your own sewing patterns for emerging fashion trends.
Coloring pages
If you thought coloring books were just for kids, think again. Coloring books for adults are all the rage these days, so it’s not surprising that this form of digital product tends to sell really well on sites like Etsy, where customers tend to be more artistically inclined.
Here’s a great example of printable coloring pages from Etsy seller MyPrintsCollection. The set contains over 200 pages with geometric patterns. To add value, the seller has included a bonus of 9 crayon Procreate brushes for buyers that want to color them in digitally. It has thousands of sales.
Wrapping paper patterns
When the holiday season rolls around, shoppers rush out to buy wrapping paper. But wrapping paper in retail stores tends to be overpriced, which is why lots of savvy shoppers choose to buy digital wrapping paper patterns and print them at home instead. Try selling your own wrapping paper patterns on Etsy. Naturally, sales will usually peak around the holiday period.
Check out this printable secret-garden-themed paper pack by Etsy seller VectoriaDesigns.
Graphic design digital products to sell on Etsy
If you want to sell digital products on Etsy in the category of graphic design here are some suggestions for you, along with examples of successful businesses.
Lightroom presets
Lightroom presets are essentially custom filters that you can add to your photos in Adobe Lightroom. With so many Instagram influencers and amateur photographers out there, there’s a huge market demand on Etsy for high-quality lightroom presets that give photos a unique aesthetic.
This is one of the best-selling Lightroom presets on Etsy, with thousands of sales to date. It’s marketed specifically to influencers, which is a key market for preset sellers.
Procreate brushes
Procreate is a popular graphics editor app for the iPad. It comes with a bunch of default brushes, but that’s not enough for many graphic designers. As such, there’s a lot of money to be made by designing and selling custom, hand-crafted procreate brushes on Etsy.
DrifterStudio has sold thousands of Procreate brushes on Etsy. As you can see, this product has focused specifically on watercolor brushes, which are in high demand.
Printable wall art
Wall art is one of the most popular products sold on Etsy. If you’re a talented artist or designer, you can create digital versions of your artwork and sell it as wall art for people to print themselves at home.
Stylish map prints are all the rage right now. And Etsy seller PaperEmporiumCo has cashed in on the hype by selling custom wall art map prints for any location.
Photoshop actions
Photoshop actions are a series of pre-recorded editing tasks that you can install and play on any file to create unique effects. It provides an easy way for designers to apply certain effects again and again on any photo without having to edit it manually. There are actions for all sorts of things. For example, there are actions that make 2D illustrations look 3D, and actions that turn photos into sketch art.
This awesome actions bundle by PrintableArtDigital turns your photos into cartoons or vector art.
Clip art
If you’re a talented illustrator or graphic designer, why not create your own digital artwork and sell it as clip art? It’s best to sell your clip art in large collections rather than individually.
This collection of 15 pastel rainbow-themed PNG files is one of the most popular clip art sets on Etsy. It’s been sold tens of thousands of times.
Fonts
Fonts are another set digital products to sell that appeals to Etsy’s target audience of designers, makers, and crafters. You can sell all types of fonts on the platform, like script fonts, serif fonts, sans-serif fonts, experimental fonts, etc. But one of the best-selling font categories is Cricut fonts—fonts specifically designed for Cricut machines.
This popular Etsy font bundle contains 10 beautiful script fonts and has been sold thousands of times.
Logos
If you’ve got a talent for graphic design, you could make a fortune selling custom logos on Etsy. It’s one of the biggest product categories on the platform, but competition is fierce, so you’ll need to price your services competitively.
Logolane is one of the best-rated logo sellers on Etsy. They offer affordably-priced custom logo design services with unlimited revisions and deliver files digitally in various formats.
Video intros
Are you a skilled video editor who knows your way around Final Cut Pro or Premiere Pro? If so, why not make custom video intros for YouTubers and sell them on Etsy?
Here’s a professional motion graphics artist that offers custom video intros & outros. They have dozens of happy customers and excellent reviews.
Video Effects (VFX)
You could also sell custom video effects (VFX) collections for your favorite editing software (like Premiere Pro, After Effects, Filmora, etc).
This VFX collection from BrixGraphic includes a huge number of effects, including energy effects, shockwave effects, smoke effects, and more. It’s been sold hundreds of times.
Photography
Etsy is a great place for indie photographers to sell their prints. You can sell all types of photo prints: landscapes, portraits… you can even sell your feet pics (yes, that’s a real niche). That said, photography is another competitive category so you’ll need to be good and find a gap in the market if you want to make sales.
This mountain landscape photography print by LotusPrintStudio is a great example of how to sell photos on Etsy.
Zoom backgrounds
The last few years have seen a dramatic rise in the number of people working from home, and many in-office meetings have been replaced with virtual Zoom meetings. As such, there’s more demand than ever for stylish Zoom backgrounds. Try selling your own on Etsy!
This Etsy Zoom background replaces your real-life background with a swanky office setting.
Custom portraits
Are you a talented artist? If so, you could offer your services on Etsy and draw custom portraits of your customers, then deliver it to them as digital downloads.
This seller offers personalized watercolor wedding portraits.
Organizational digital products to sell on Etsy
If you want to sell digital products on Etsy that help individuals or businesses become more organized here are some suggestions for you, along with examples of successful businesses.
Planners
Planners are another one of the best selling digital downloads on Etsy. They’re designed to help users stay organized and keep on track towards their goals. There are two different types of planners you can sell: digital planners and printable planners. Printable planners are PDFs that buyers print off at home and use. Digital planners work with apps like Goodnotes and Notability.
This is one of the best-selling digital planner sets on Etsy. It’s an interactive template that lets you customize the design and choose between 192 variations to create your perfect planner.
Workbooks & worksheets
Speaking of educational products, you can also try selling worksheets or workbooks on Etsy. Most people focus on a specific subject area (e.g. math) or age group (e.g. preschool) and sell a large collection of worksheets as one product bundle.
This collection of printable anxiety management worksheets is one of the best-sellers.
Journal inserts
Journaling is very popular these days. Smart shoppers often choose to buy digital journal pages from sites like Etsy and print them off themselves to card stock paper, rather than pay over the odds to buy them from a retail store.
Here’s an example of printable journal inserts by seller WorldDigitalPlanet.
To-do lists
Some shoppers aren’t content to scribble their to-do lists down on a scrap piece of paper, which is why printable to-do lists are one of the best-selling digital products on Etsy. The best-sellers tend to focus on specific types of tasks, like vacation planning to-do lists, wedding planning to-do lists, etc.
This simple to-do list by PlanPrintLand has been sold over 90 times and counting!
Calendars
Calendars are must-haves for anyone who wants to stay organized and on top of their schedule. Why not design your own calendar and sell it through your Etsy shop? You can either create a completely digital calendar or sell it as a printable PDF.
Here’s a great example of a minimalist PDF wall calendar, sold on Etsy by MoonRubyStudio.
Budget trackers
Budget trackers help you to keep track of your day-to-day spending and income so you can stay on track towards your savings goals. You can sell budget tracking templates through your Etsy store.
This monthly budget template for Excel has been sold dozens of times on Etsy.
Resume templates
When you’re applying for a job, it helps to make your resume stand out from the crowd. That’s why lots of shoppers buy professionally-designed resume templates on sites like Etsy. Why not try making and selling your own?
Sometimes the simplest designs are the best sellers, and this clean professional resume template by CoResume is the perfect example of that. It’s sold thousands of copies to date.
Business-related digital products to sell on Etsy
If you want to focus on selling business related digital products on Etsy here are some suggestions for you, along with examples of successful businesses.
Ebooks
Ebooks are another product category that sells well on Etsy. You can sell any type of ebook, from fiction novels to non-fiction guides and workbooks. But the best-sellers tend to be informative ebooks related to arts and crafts, as this is Etsy’s target audience.
This downloadable PDF ebook by GoblinsLab teaches readers how to sculpt their own goblin. It’s reasonably priced and includes over 93 pages of step-by-step instructions alongside illustrations, photos, and sketches. Unsurprisingly, the seller has sold hundreds of copies and has hundreds of 5-star reviews.
Branding kits
Logos aren’t the only branding element businesses are in the market for. You could also offer other, complementary branding kits such as custom banners, icons, etc.
Check out this complete brand identity kit by MBEPRINT. It comes with logos, social media pictures, banners, and icons, post templates, business cards, and more.
Business cards
It seems everyone is an entrepreneur these days—which is why the business card market is booming. You can cash in on the market demand by creating unique, one-of-a-kind business card designs and selling them as printable digital downloads on Etsy.
Here’s a cool business card template by seller FrankandBunnylove. It features a minimalist design and is fully editable.
Website templates
If you’re a professional web designer, you could make a lot of money selling digital downloads of website page templates and themes on Etsy. To maximize your sales, focus on a specific niche. For example, you could make templates for photography websites, or for a specific type of ecommerce store.
Related: 27+ Best WordPress Photography Themes For 2022
You can also focus on different website-building platforms. Some of the most popular include WordPress, Shopify, Squarespace, and Wix.
Here’s a lovely Shopify theme by PastelGrid. It’s been sold hundreds of times and features a boho-themed design.
Invoice templates
Invoices don’t have to be dry and boring. You can create professionally-designed, eye-catching invoice templates and sell them to small business owners on Etsy.
This editable invoice template on Etsy comes in 5 premade colors and has been purchased dozens of times.
Social media templates
It seems like everyone wants to be a social media influencer these days, which is why there’s plenty of demand for social media templates. We’re talking about things like Instagram highlight covers, post templates, Facebook cover templates, YouTube banners, thumbnails, etc.
Here’s a cool social media template bundle that’s sold over 120 times on Etsy. It’s targeted specifically at real estate businesses.
Other digital products to sell on Etsy
Lastly, here are some miscellaneous digital products you can sell on Etsy, along with examples of successful businesses.
Stickers
Stickers are another popular Etsy product category. We’d recommend picking a specific theme for your sticker designs—like animals, space, vehicles, etc.—and selling digital downloads of them in large bundles.
Selling digital stickers is an easy way to make money with an idea that is simple and easy to replicate.
Check out these boho-inspired digital stickers by Etsy seller Awebo.
Labels & tags
Etsy is full of independent artists who sell handmade products, which is why it’s a great place to sell customized product labels and gift tags.
Check out these customizable pre-made product labels by Etsy store PinkFoxLabels. These labels are made specifically for beauty and haircare products, but you can create labels for any product niche.
Greetings cards
You can sell all kinds of digital greetings cards on Etsy, from birthday cards to thank you cards, get well soon cards, mother’s and father’s day cards, etc.
This funny birthday card by SweetWhispersStudio has been purchased thousands of times. It just goes to show how humor sells.
Flashcards
Since the pandemic, homeschooling has become much more popular. And as a result, demand for educational resources has shot up. That includes flashcards as well as other educational digital products like classroom decorations, lesson plans, etc. Another type of flashcard that sells well is language-learning flashcards.
Here’s an example of printable fruit flashcards by Etsy seller LearningMadeFunStore.
Puzzles & trivia
Everyone loves a good quiz. Try creating your own puzzles and trivia questions and selling them on Etsy. To maximize your sales, focus on a specific niche. For example, you could focus on movie trivia, music trivia, etc.
Here’s a cool example of a PowerPoint family trivia quiz by Etsy store TopPartyGames.
Printable wedding invitations
Weddings are expensive, so lots of couples choose to save money by creating their own DIY invitations at home. As such, printable wedding invitations are another hot product category on Etsy. But don’t stop at invitations—anything related to weddings can be very lucrative. For example, you could sell wedding menu templates, printable welcome signs, bridal shower games, etc.
Check out this ultimate wedding bundle by seller EvoPrintables. It includes over 500 editable invitation templates, plus wedding planner templates and other goodies.
Creating digital products
If you want to sell digital products on your Etsy shop first you’ll need to have the right tools to make them. Even if you’re not a graphic designer, a lot of online design tools can be used by beginners with no experience.
Here are a list of tools you can use to create digital products:
Visme
Visme is an online graphics tool which can help you create anything from social media templates to digital prints.
It’s great for beginners with a drag & drop editor, and an entire catalog of icons and graphics at your disposal.
Visme also has a ton of templates that you can use for inspiration, or use as a starting point to craft your own branded templates to sell as digital products.
The free plan is limited but the paid plan gives you access to more features.
Read our Visme review for more information.
Canva
Canva is an online design tool which has a great free plan, making it a great choice for those on a budget.
It has over 250,000 free templates which you can edit and brand, and an extra 100 million premium graphics such as icons, stock photos and videos on their paid plans.
With Canva you can create digital products easily, with its drag & drop editor, and easy to use interface.
Canva has a free plan, paid plans are from $12.99/month.
Adobe
Adobe Creative Cloud has 16+ tools at its disposal focusing on graphic design, video, PDFs and illustrations. These tools include Photoshop, Lightroom and Illustrator.
If you’re planning on selling digital products such as lightroom presets, Photoshop actions, and PDFs, having these tools will allow you to create them to sell on Etsy.
To access Adobe’s tools is a subscription service. To access all 16+ tools it’s $54.99/month, however, you can access the tools individually from $4.99/month.
Start selling digital products today with Etsy
With Etsy, selling digital products is not only easy, but a great way to earn a passive income whether it’s as a side hustle or as a full-time business.
That concludes our roundup of the best digital products to sell on Etsy!
But remember: creating a great product is only part of the equation. You’ll also need to market your Etsy listings. These Etsy SEO tips will help you get more traffic from within the platform.
Don’t forget that it’s also worth selling your digital products direct in addition to listing them on Etsy. These platforms are a good starting point to help you.
And digital products aren’t your only option. It’s also worth considering creating custom merchandise.
You can get started without having to invest in stock thanks to print on demand companies like Printful and Printify.
Finally, if you’d like to learn more about the state of the ecommerce industry, be sure to check out our post on ecommerce stats and trends.
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.
