Skip to main content Pricing Changes, WooCommerce FSE, Divi Cloud Launches ?️ May 2022 WordPress News w/ CodeinWP

In one of the biggest bits of news this month, made huge changes to its pricing plans – changes that might very well have an effect on the self-hosted WordPress ecosystem (read about the difference between and self-hosted here). did this pretty much without any announcements, which caught a lot of people by surprise.

The high-level gist is that did two things:

  1. It radically simplified its pricing plans. There are now just two options – Free and Pro.
  2. It cut its prices for “full-featured” WordPress almost in half. This makes it cheaper than ever to use while still being able to install your own plugins and themes.

The new Pro plan will cost $15 per month (billed at $180 per year) and includes a lot of features that were previously reserved for the ~$25 per month Business plan, including the following:

  • Install unlimited custom plugins and themes.
  • Create WooCommerce stores.
  • Collect payments using built-in tools (also available via Jetpack).
  • SFTP and database access.
  • Automatic backups.

At just $15 per month, this may attract people who value simplicity but might otherwise have gone with a budget WordPress host like Bluehost.

With that being said, while paying customers will probably be happy with’s pricing changes, one group of users was not happy – free plan users.

Free plan users got hit with much stricter storage limits initially, dropping from 3 GB down to just 500 MB. Additionally, there’s no longer a cheap option to just pay to connect a custom domain name. Before, that would have cost around $8 per month, but now you’d need to go all the way up to the $15 Pro plan.

There also seem to be monthly traffic limits on both plans – 10,000 on the Free plan and 100,000 on the Pro plan.

As a result of negative feedback on platforms like Hacker News, made some tweaks to the changes and released new plans.

The new plans remove the traffic limits and also increase the storage on the free plan to 1 GB, though that’s still well under the original 3 GB.

Existing free plan users are supposed to be grandfathered into the old storage limits, though.

Additionally, has plans to offer some add-ons, such as a cheaper way to use a custom domain name. will also soon adjust the prices based on geographic areas, which is something it did before. For example, users in India had access cheaper prices when paying in Rupee.

Overall, with a new cheaper price point for the full-featured Pro plan, is going to continue putting pressure on the self-hosted WordPress space, so it will be interesting to see the long-term effects of these changes.

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