For a long time, Yoast SEO has been synonymous with WordPress SEO.
While Rank Math and a revamped All In One SEO Pack are also drawing attention, and smaller upstarts like The SEO Framework and SEOPress have their fans, Yoast SEO is still the de facto plugin when you’re talking about SEO on a WordPress blog.
That’s why this news is so interesting:
It does pretty much exactly what the WordPress plugin does, even down to using roughly the same interface (and the same red-yellow-green analysis system).
There are some Shopify-specific tweaks, though. For example, it will apply different analysis criteria for product pages than it does for blog posts.
It will also be significantly more expensive for Shopify users, though, as they’ll need to pay $29 per month. That’s a big step up from what WordPress users are paying, even for WooCommerce stores.
As with other Shopify apps, it will also not be open-sourced, which makes this Yoast’s first closed-source project.
I’m wondering if this launch had something to do with Yoast SEO’s acquisition by Newfold Digital in August 2021. Newfold Digital is the reformation of Endurance International Group (EIG), the massive company that owns Bluehost, HostGator, and tons of other web hosts and tools.
Newfold Digital has to make its investment pay off, and a great way to do that is with a juicy new stream of recurring revenue in the form of $29/month payments from Shopify stores.
Still, it will be interesting to see how much Yoast SEO’s brand recognition in the WordPress space will make a difference in the Shopify space.
I’m sure there’s a decent overlap between people who are familiar with Shopify and those who are familiar with WordPress. But in the Shopify app store, Yoast SEO won’t enjoy the massive historical advantage that it has in WordPress.
Will Yoast SEO for Shopify be able to carve out a space against other apps that already have thousands of five-star reviews?
All I know is that I’ll definitely be keeping an eye on it to see what happens.
If you want to learn more, Sarah Gooding at WP Tavern has a good interview with Thijs de Valk, Yoast’s CEO, about the reasoning and deliberations behind launching the Shopify app.