Growing your business in a competitive environment is not an easy job. While everyone wants less competition, having no competition is not a good sign as well. Growing in a competitive industry can only be done when you take calculated actions and study the market in depth.
Even if you have not started your business and are thinking of starting a new business, you need to do detailed competitive research. It helps you understand what the current situation of the industry is and on top of that who you are going to compete with.
For this, you can make use of the various market research tools out there and see what your competition looks like. Like those market research tools, today, we will take a look at a very promising marketing tool, SaleSource. Before we jump into the details, let’s take an overall look at this tool.
SaleSource is a powerful marketing tool designed to assist e-Commerce business owners to grow their business faster. You can use features of SaleSource like product analyzer, competitor comparisons, and even trend evaluations to forecast your business growth and future decisions.
SaleSource uses an AI-based environment that works seamlessly with Shopify and further supports all eCommerce platforms, including WooCommerce. If you are running a dropshipping business and are dropshipping from AliExpress, then SaleSource is one of the best tools in the market since it comes with added features for the same.
The tools are divided into four main segments: Store Center, Sale Center, Product Center, and Marketing Center. With these four segments collectively, you can do the following:
- You can see and identify which supplier is the most reliable out of all, with the help of ratings.
- You can see a specific product’s sale locations.
- Since you are in for a long term business, you can see which products are best sellers in the long term.
- You can easily identify and analyze your competitor’s statistics in terms of revenue, best selling products, website visitors, customers, etc.
- You can also see which product will be perfect for your eCommerce store.
- If you want to examine a product, you can see which products are currently in demand.
- Further, you can see which product is the best performing for your store and which have high converting product videos, and can easily generate descriptions for the same.
- You can use the Chrome extension to do product research for your store, among other things.
There are loads of other cool stuff that you can do with SaleSource. This was just an overview of the prominent features of SaleSource. Let’s take a deeper dive into what all you can do with this marketing tool and how you can boost your business.
Features of SaleSource
SaleSource being an AI-based tool is loaded with all sorts of features, and here we will take a look at the most prominent features of SaleSource.
The product center tab of the SaleSource dashboard has multiple tabs: Product Analyzer, Best Selling, News and Trending, and even the Saved Products tab.
The News and Trending section is a convenient way to find trending and popular products. The list of products gets updated twice a day, and then a new list is published. SaleSource does this to avoid too many drop shippers adding the same product in their store and making it oversaturated.
The Best Sellers (by niche) section allows you to find products that are trending right now. You can take a deep dive into the niches and then subcategories like health, jewelry, shoes, clothing, etc. Each category can be further subdivided into niche-specific subcategories allowing you to take a deeper dive into best-selling products.
This feature of SaleSource allows you to effortlessly do a detailed analysis of the product you are planning to add to your own store. You can use the handy Chrome extension to import the image of a product and analyze the product. Once you upload or import the product image, SaleSource will start looking for similar products and best matches on AliExpress so you can begin dropshipping it. For this, you can also go with the AliExress/Shopify URL.
If you go and manually search for a product, it will take a longer time and will require more effort. If you are dropshipping from AliExpress, then this manual job can be tiresome since there are multiple sellers of the same product. The product search function can save you a good amount of time. You can get good sellers and deals easily while SaleSource will be doing all the heavy lifting.
This is the area of the dashboard that helps you take a look at the performance of your competitor. You can use this section to check out the best selling store and the top performers.
You can use the Store Analyzer feature to estimate and study any Shopify store out there. Further, you can learn things like sales estimate, best-performing products, apps used, ad campaigns, the theme used, etc.
You can check your competitions and see which is their best performing product. Then further, you can see if you can benefit from selling the same product as well. This allows you to crack down on your competition while creating a strong customer base for your store by adding high performing products.
The marketing center, as the name suggests, allows you to complete all the marketing related tasks for your store. This section consists of FB video Ad Finder, Product video finder, and Traffic checker feature.
You can use the Facebook Video Ad Finder to go through all the top-performing videos you can use to market the product you are dropshipping. You can take a look at the videos of your competitors or similar sellers and can see which campaign is successful and can take that as an inspiration for your own campaign.
The Traffic Checker tool is a SaleSource exclusive tool that gives you the data on the number of people who have seen a particular product. This is the quickest way to find out the interest of other people for a particular product.
The Sale Center comes with a bunch of training videos that can help you grow your store more efficiently. All the features and options here are pretty straightforward, and you will be able to understand them easily.
You will also find the Factory Pricing feature in this section. This feature allows you to get the factory price of the product you are dropshipping. Often when you drop ship from an AliExpress seller, chances are you are not drop shipping from the factory but from a reseller, and the reseller is adding their margin on the product. Also, there is a chance that that reseller is getting the product from another reseller, and this leads to huge markup. The factory pricing feature helps in getting the original factory price of the product, thus giving you enough room for adding your margins.
Over To You!
If you want, you can give SaleSource a try as it comes with a 7-day free trial option. And, if you like the product, you can take a pricing plan of your choice. The prices range from $29 to $199 per month, billed annually.
SaleSource is a really useful tool and can help you boost your eCommerce dropshipping business with the help of useful insights and competitive data. If you know how to use statistics and data in your benefit, then this tool is perfect for you.
Let me know what do you think of this tool. Also, what feature you think is the best and do share the love!