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How to Use WooCommerce Emails to Boost Your Sales (6 Methods)

Email marketing is one of the most efficient ways to boost your conversion rate. In fact, email generates an average ROI of $36 for every dollar spent. However, you’ll need to set up a vigorous email marketing strategy before you can reap these benefits.

Fortunately, WooCommerce enables you to automate and send any type of message to your customers. Utilizing the platform’s email extensions, you can personalize your marketing, increase traffic, and drive sales for your eCommerce site.

In this post, we’ll discuss six types of WooCommerce emails you can send your customers that will help increase your sales. Let’s get started!

1. Welcome Emails

A welcome email is the first message your customers receive when they subscribe to your mailing list. This is an opportunity to greet new customers, confirm their subscriptions, and introduce them to your brand.

A great welcome email may share the story of your brand, encourage subscribers to set brand preferences, and offer a welcome discount. You can also talk about your products and teach customers how to use them.

For example, Disney’s welcome email provides links to their merchandise, streaming service, theme parks, and movie trailers:

Disney welcome email.

You can use AutomateWoo to schedule your welcome emails. This is a marketing automation solution that enables you to create your emails and then set triggers to determine when workflows run. For example, you can trigger welcome emails to send 60 minutes after a customer subscribes to your email list.

2. Special Offers

Special offer emails can include discounts and exclusive deals that are only available to subscribers or clients. For instance, you could offer coupon codes, free shipping on the next order, and free items with a purchase.

For example, offers users 25 percent off their first year when they upgrade to a paid plan: special offer email.

However, you’ll want to create an enticing subject line to ensure a higher open rate. You may also want to set an expiration date for the code to create a sense of urgency.

To send special offers, you’ll first need to create your coupon code in WooCommerce. Then, you can use the WooCommerce Email Customizer to send your special offer emails. You can also use the WooCommerce Smart Coupons plugin to create and issue your special offers.

3. Abandoned Cart Emails

The global average cart abandonment rate is over 75 percent across all industries. There are many reasons why customers choose to exit checkout without completing their purchase. Fortunately, WooCommerce enables you to send cart abandonment messages to encourage customers to pull the trigger. You can even provide a coupon or other incentive to entice them to make a purchase.

For instance, you can show customers exactly what they left in their carts, with images and pricing information. You could also include a link to your store, so customers can continue shopping or complete the purchase:

Ulta Beauty abandoned cart email.

Sending abandoned cart emails is an effective way to remind customers about their cart and encourage them to complete the transaction. You can use WooCommerce’s Follow-Ups add-on to create and send your abandoned cart emails.

4. Seasonal Emails

Statistics show that consumer spending is higher around holidays, specifically during Christmas. Furthermore, customers have grown to expect special promotions and products during holiday seasons.

You can use the WooCommerce Email Customizer to send your customers seasonal reminders and promotions for key holidays. For example, in November, you can include information for your Black Friday and Cyber Monday deals:

Target's Cyber Monday deals email.

It’s important that you plan your seasonal campaigns early, especially for major holidays. Some customers start their holiday shopping weeks in advance, so waiting until the week or even the month before may be too late.

5. Review Requests

In a study by Podium, 93 percent of consumers say that product ratings and reviews have an impact on their purchase decisions. In fact, many customers jump straight to reviews when researching new products. Therefore, encouraging your clients to rate and review their purchases can help convince potential customers to buy your products.

Asking for reviews is also a great way to get to know your customers and understand how they feel about your brand. As an incentive, you can provide reward points, a discount code, or a chance to win a prize:

Review request from Joules.

You can use the Customer Reviews for WooCommerce plugin to request customer reviews. This automated plugin enables you to send personalized email reminders to consumers after a transaction. Its key features include an aggregated review form, integration with Google Shopping, and a question and answer section.

6. Product Launches and Announcements

You can also use the WooCommerce Email Customizer to send emails for new product launches. For instance, you can promote your latest items and share updates with your existing audience. After all, the probability of selling to an existing customer is between 60 and 70 percent.

This example from Sephora gives subscribers a sneak peek at new makeup launches. It also includes a link to the Just Arrived section of the webpage, so customers can explore what’s new:

Sephora product launch email.

You’ll want to make sure to include product specifics in your email. Additionally, you’ll want to provide a CTA that directs users to your website, so they can learn more about your products or make a purchase.


Email is one of the most effective strategies in your marketing toolkit. You can use WooCommerce’s email functions to develop your email campaign, drive traffic to your site, and boost sales.

For example, you can send welcome emails when customers first sign up for your email list, and product announcements when you launch new items. Then, if a user fills a cart and doesn’t complete the purchase, you can send an abandoned cart reminder.

Do you have any questions about how to use WooCommerce emails to boost your sales? Let us know in the comments section below!

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