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How to Transform a Poor Performing Website

By October 19, 2018October 28th, 2018Website Design & Development

If you are experiencing minimal traffic to your website, are failing to rank for your desired keywords, or have a high bounce rate, you will more than likely be a little bit frustrated at your lack of visibility or engagement, especially if you are running an online business.

If you want to increase your conversion rate, develop a loyal customer base, and boost your revenue, find out how to transform a poor performing website.

Give Your Visitors a Reason to Return
While it’s important to dedicate time to generating new visitors, you should also give your current visitors a reason to return to your website in the future. Most of your visitors will be unlikely to convert on their first visit, as they might simply be browsing the market.

Their first visit will more than likely be to review your site’s credibility and pricing against your competitors, so you must give them a compelling reason to come back to your site to make a purchase, such as a superb deal, a regularly updated blog, or free delivery.

Turn to Enterprise SEO Services
While you might provide your customers with a great product for a great price, you might be struggling to rank in the search engines and experiencing little traffic to your site. It could, however, be due to your site being filled with outdated or slow pages, or due to blacklisted pages due to black-hat tactics. Unfortunately, these pages could be causing a lack of organic web traffic.

Visit clickintelligence.co.uk to learn more about enterprise SEO services, which can help to clean up your poor performing pages and adopt a new SEO strategy. With professional help, your brand can climb to the top of the search results.

Choose a Reliable Web Host
It is crucial to choose the right web hosting for your website, as it will determine its response time. A slow performing website will not only lead to a high bounce rate, but it can also lead to a lower rank in the search engines. If your website is slow and takes more than two seconds to load, it might be time to switch to a more reliable web host.

Improve Your Website Message
Filling your website with jargon or complex copy might only confuse your visitors and force them to click away from your website. It is essential to make your central message both clear, compelling, and convincing, so they can quickly identify who you are, what you do, and how you do it.

Make Your Site Mobile Friendly
While 75% of internet users reportedly prefer to access websites via a mobile device, an incredible 96% of consumers have stated they have visited sites that have not been designed for mobile devices, such as a smartphone or tablet. This proves that many webmasters do not understand the importance of a responsive web design, despite it being a Google ranking factor. If you don’t have a mobile-friendly site, you can expect to be penalized in the search engines.

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