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Nov 24 2024
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Coca-Cola’s AI Holiday Campaign: A Missed Opportunity for Emotional Connection

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Coca-Cola's attempt to sprinkle AI magic on its iconic holiday advertising has left consumers and critics feeling more frost than festive cheer. The brand's new AI-generated holiday ads—a modern twist on the beloved “Holidays Are Coming” campaign—have sparked controversy, with many questioning whether the technology has stripped the spirit out of Christmas. Here’s what went wrong, how the campaign measures up to its predecessors, and what brands can learn from…
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Nov 11 2024
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New Internet Rules Aim to Give Publishers Control Over AI Training Bots

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The online world is changing, and new rules are emerging to give publishers the power to control if and how AI bots use publicly available content for training purposes. These guidelines, still in the proposal stage, suggest new additions to existing internet standards like the Robots Exclusion Protocol and Meta Robots tags to enable publishers to block AI crawlers from scraping their websites. Crafted by Krishna Madhavan, Principal Product Manager…
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Nov 06 2024
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ChatGPT Search vs. Google: A New Era in Search Begins

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ChatGPT Search (CGS) by OpenAI is reshaping how we think about finding information online, directly challenging Google’s longstanding dominance. CGS integrates conversational AI into the search experience, delivering direct answers instead of requiring users to wade through endless links and web pages. What Makes ChatGPT Search Different? CGS is designed to simplify the search experience. Unlike traditional search engines, which display a long list of results, CGS aims to deliver…
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Nov 04 2024
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How to Optimize Your Website for ChatGPT Search Indexing: A Comprehensive Guide

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As ChatGPT's real-time search functionality becomes more prevalent, mastering how to get your website indexed in this system is crucial for maintaining and boosting your digital visibility. How ChatGPT Search Works ChatGPT Search is powered by a combination of Bing’s search index and OpenAI’s proprietary technology. While Bing’s index contributes significantly, OpenAI enhances this with its own sophisticated crawlers and unique content attribution methods. Understanding the Technology OpenAI’s indexing process…
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