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Aaron Fernandes

Aaron Fernandes is a web developer, designer, and WordPress expert with over 11 years of experience.

Dec 10
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Google Recommends ETags for Smarter Crawling and Better Resource Management

By Website Design & Development No Comments
Google has unveiled an update to its crawler documentation, introducing enhanced guidance on HTTP caching headers like ETag. These updates aim to help website owners, SEOs, and publishers optimize their sites for Google's crawlers while conserving server resources. Here’s what you need to know. What’s New in Google’s Crawler Guidance? The refreshed documentation dives deeper into how Google's crawlers use caching mechanisms. By implementing proper HTTP caching headers, publishers can:…
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Dec 10
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Google Resolves Search Indexing Delays: What It Means for Your Website

By SEO No Comments
If you noticed your website's search visibility faltering over the past few days, you weren’t alone. Google Search recently faced a temporary hiccup with indexing, impacting how new content appeared in search results. The good news? The issue has been resolved as of December 10, 2024, restoring normal operations for most affected websites. What Happened? On December 9, 2024, Google confirmed an indexing issue via its Search Status Dashboard, reporting…
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Dec 05
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Google’s Guide to Robots.txt: When to Use “Noindex” vs. “Disallow” for SEO

By SEO No Comments
If you're diving into SEO, understanding how to manage search engine crawlers is crucial. Google’s Martin Splitt recently broke down the differences between the “noindex” tag and the “disallow” command in a YouTube video, offering tips on when and how to use each effectively. Here’s a simple guide to help you optimize your website’s search visibility. What’s the Difference Between Noindex and Disallow? Both tools help control how search engines…
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Dec 05
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WordCamp Europe 2025: Calling All Speakers and Sponsors!

By WordPress No Comments
Mark Your Calendars! WordCamp Europe 2025, the flagship event for WordPress enthusiasts, is heading to Basel, Switzerland, from June 5–7, 2025. This 13th edition promises to be an unforgettable gathering of developers, designers, business owners, and WordPress enthusiasts from across the globe. With preparations underway, organizers are actively seeking dynamic speakers and sponsors to contribute to the event's success. Here's everything you need to know if you want to get…
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Dec 02
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DreamHost Removed from WordPress.org’s Recommended Hosting List: What It Means for Consumers

By WordPress No Comments
In a recent shake-up, DreamHost has been removed from the WordPress.org Recommended Hosting page. This update, made by Samuel Wood (aka “Otto”), a developer for Audrey Capital, now leaves only Pressable, Bluehost, and Hostinger as WordPress-endorsed hosting providers. The change came with minimal fanfare and no public explanation. The associated changeset note simply stated, “Hosting: rm dreamhost, per matt”—a cryptic reference that appears to point to WordPress co-founder Matt Mullenweg.…
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Dec 02
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A Serious Security Flaw in WordPress Anti-Spam Plugin Threatens 200,000+ Websites

By WordPress No Comments
A critical vulnerability has been discovered in the CleanTalk Anti-Spam plugin for WordPress, which is widely used to protect websites from spam attacks. This flaw, affecting over 200,000 installations, has been given a severity rating of 9.8 out of 10, emphasizing its grave potential for exploitation. What’s the Issue? The vulnerability lies in an authentication bypass, allowing attackers to access websites without needing login credentials. Essentially, this flaw enables bad…
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Dec 01
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WordCamp Asia Opens Host City Applications for 2026

By WordPress No Comments
If you're part of a thriving WordPress community and dream of putting your city on the global tech map, here's your chance! WordCamp Asia, one of the flagship events for WordPress enthusiasts, is officially on the hunt for a host city for its 2026 edition. With previous events in vibrant cities like Bangkok (2023) and Taipei (2024), and Manila gearing up for 2025, the stage is set for another show-stopping…
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Nov 25
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12 Easy SEO Tactics You Can Start Using Today

By SEO No Comments
If you’re looking for quick wins in SEO, focusing on "low-hanging fruit" strategies is the perfect starting point. These approaches require minimal effort but can deliver significant results. Whether you're trying to boost content visibility, show rapid progress to stakeholders, or set the foundation for long-term growth, here are 12 actionable tactics to implement today. 1. Target Keywords You’re Already Ranking For Instead of chasing new, highly competitive keywords, focus…
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Nov 25
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SEO Maintenance: A Practical Year-Round Guide

By SEO No Comments
Maintaining strong SEO performance isn’t just about crafting a strategy; it’s about consistent execution. From daily tasks to yearly evaluations, an effective SEO plan ensures steady progress and long-term success. Let’s dive into a systematic breakdown of essential SEO activities categorized by frequency—daily, monthly, quarterly, and yearly—so you can achieve maximum return on investment (ROI). Daily Tasks: Laying the Foundation for Success 1. Stay Informed SEO evolves rapidly. Staying updated…
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Nov 24
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Coca-Cola’s AI Holiday Campaign: A Missed Opportunity for Emotional Connection

By AI No Comments
Coca-Cola's attempt to sprinkle AI magic on its iconic holiday advertising has left consumers and critics feeling more frost than festive cheer. The brand's new AI-generated holiday ads—a modern twist on the beloved “Holidays Are Coming” campaign—have sparked controversy, with many questioning whether the technology has stripped the spirit out of Christmas. Here’s what went wrong, how the campaign measures up to its predecessors, and what brands can learn from…
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Nov 19
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Google Tightens Rules Against Site Reputation Abuse: What It Means for You

By SEO No Comments
Google has updated its policies on site reputation abuse, doubling down on its commitment to curb practices that exploit the trustworthiness of well-established domains. This policy, first introduced earlier this year, aims to crack down on "parasite SEO" tactics, where third-party content is used to manipulate search rankings at the expense of a site’s credibility. What Is Site Reputation Abuse? At its core, site reputation abuse occurs when third-party content…
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Nov 19
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WordPress 6.7.1 Scheduled for November 21, 2024: A Fix for Post-Release Bugs

By WordPress No Comments
On November 12, 2024, WordPress 6.7, nicknamed "Rollins," debuted with high hopes. However, the release encountered hiccups almost immediately, with users reporting increased error rates. Many experienced 502 "Bad Gateway" errors, and some found their websites disrupted—a frustrating outcome for site owners and developers alike. In response, WordPress contributors quickly sprang into action. To address these issues and ensure a smoother experience for all users, a follow-up release, WordPress 6.7.1,…
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Nov 17
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Are We Really This Bad at Passwords? The Worst Passwords of 2024 Prove We Might Be

By Technology No Comments
It's 2024, and guess what? Many of us are still using “123456” as our password. If that makes you wince, you’re not alone. NordPass has just released its sixth annual study on the 200 most common passwords worldwide, and the findings highlight a troubling trend: we’re still pretty careless when it comes to digital security. Familiar Failures at the Top For six years running, NordPass has examined the world’s password…
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Nov 17
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Comprehensive Guide: Avoiding Toxic Backlinks for Better SEO

By SEO No Comments
Effective link-building is a cornerstone of successful SEO strategies, but not all links are created equal. Bad or toxic backlinks can damage your website’s reputation, hinder search engine rankings, and potentially lead to penalties. Understanding which tactics to avoid can help protect your site while building a reliable and sustainable online presence. Here’s a breakdown of toxic link-building practices you should steer clear of and tips for identifying and addressing…
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