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98 Important SEO Statistics For 2022 (Market Share, Trends, And More)

Looking for SEO statistics to inform your SEO strategy? We’ve got you covered! 

The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving traffic through organic search, it’s important to stay up to date with the latest industry trends and best practices.

And for that, you need data.

In this roundup of SEO statistics, we’ll be exploring the current state of SEO and sharing data-driven insights about:

  • The most important SEO ranking factors
  • Emerging SEO trends and challenges
  • The SaaS tools that dominate the SEO industry
  • Industry benchmarks (CTRs, ROI, etc.)
  • Link-building, voice search, and other important branches of SEO
  • Plus lots more!

Ready? Let’s get started!

Editor’s top picks – SEO statistics

  • Organic search accounts for 53.3% of all web traffic  (BrightEdge1)
Organic search accounts for 53.3% of all web traffic
  • SEO is the fourth most popular marketing channel. (HubSpot)
  • 69% of companies invested in SEO last year. That’s up 5 percentage points from the year before. (HubSpot)
  • 64.6% of SEO pros in 2021 said their results were more successful than the year before. (Search Engine Journal)
  • SEO generates ROIs of up to 12.2x initial spend  (Terakeet3)
  • Google dominates the global search engine market, with over two-thirds of the market share (69.3%) (Startup Bonsai)
  • The page that ranks in position one on the first page of the search results gets 32% of clicks. (Backlinko3)
  • On-page elements were rated the most important ranking factor by 32.8% of SEO professionals (Search Engine Journal)
  • Core Web Vitals was rated the most important emergent ranking factor by over 36% of SEO professionals (Search Engine Journal)
  • The SEO software market is projected to reach $1.6 billion by 2027. (Research And Markets)

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