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6 Welcome Email Series Examples That Drive Conversions

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1. Invite the subscriber to sign up for your services

Depending on the type of business you have, subscribers might need to follow a few steps to sign up for your services. For example, if you run a membership website, you could prompt the reader to fill out all the information in their account.

Alternatively, you might prompt new subscribers to connect with other community members via forums, or direct customers to the documentation they might need to use your product. This email is all about introducing the reader to the tools they’ll need to interact with your business.

The easiest way to approach this message is to separate it into numbered steps or use icons. These elements can guide readers through the entire process:

AirBnb welcome email series example.

It’s also a good idea to include buttons with hyperlinks so that subscribers can jump to different pages and finish the signup process. Here’s a welcome email series example template you can use:

Hi {subscriber name},

Thanks for signing up! Before you get started, we recommend following these steps to complete your sign-up process:

Step 1: {description of a step with a link to the relevant page}

Step 2: {as above}


If you run into any issues, feel free to check out our FAQs {link to FAQ page} or contact us {link to contact form} directly!

This email is helpful because it guides the reader without overwhelming them with information. Plus, it includes some handy links if they feel confused during the process.

2. Invite the reader to connect with your brand

Email is just one of the media by which customers can connect with your brand. If you also have a healthy social media presence, it’s worth encouraging subscribers to follow you on these platforms.

This approach is helpful because you can potentially increase your social media follower count and engagement. Additionally, customers can access your content more easily and avoid missing out on deals or promotions that could get lost in their inboxes.

Many brands approach this strategy by simply adding their social icons to emails:

Social media icons in an email example.

However, this method can feel a little impersonal if you don’t take the time to explain the benefits of subscribing to your social media accounts. Instead, consider adopting our template below:

Hi {subscriber name},

Thanks for signing up for our email newsletter! We're happy to have you on board. 

Did you know that you can also follow {brand name} on our social media accounts? By following our accounts, you'll get access to new content updates in real-time. Plus, you'll never miss out on our exclusive deals!

Follow us here:

Facebook: {link to account}

Twitter: {link to account}

Instagram: {link to account}

LinkedIn: {link to account}

This message can be effective because it’s clear and to the point. It also demonstrates the benefits to the reader. Just remember to add your sign-off at the end and make sure that your links are working.

3. Introduce your business and its brand story

Some readers might choose to sign up for your email list because they’re already familiar with your brand and they like your products. However, other subscribers may look for more information or want to gain access to exclusive content.

Introducing your business and brand story can add a human element. It can make your company feel like more than just a faceless corporation. Plus, some of your core values might resonate with your readers.

You might even consider highlighting customer stories in this welcome series email. Using real-life examples can show the benefits of your business and provide valuable social proof:

A customer story welcome email series example.

This email can also be an excellent opportunity to link to testimonials or customer case studies on your website. Check out our welcome email series example template below:

Hi {subscriber name},

We'd like to tell you a little more about {brand name}. Since our launch in {year}, we've made incredible progress!

{short 1-2 paragraph summary of the company history from founding to the modern day}.

We're super proud of the work we're doing at {company name}. Check out these links to learn more about our core values and the real impact we're making.

About us: {link to about page}

Customer testimonials: {link to testimonials page}

Real customer stories: {links to customer story articles}

You’ll want to provide plenty of information in this email, without overwhelming or boring your reader. Therefore, we recommend ? including just the essentials and linking to other content. Above all, you’ll want to focus on demonstrating the good that your company does for the community.

4. Provide deals and discounts to thank the reader

Offering discounts and coupon codes is a common strategy for incentivizing readers to sign up for your email list. Therefore, it makes sense to reward your new subscribers with some great deals.

These promotions can be ongoing, but offering discounts within your welcome emails can also be worthwhile. It can demonstrate the value of being on the email list and promise more deals in the future.

Here’s one of our welcome email series examples for thanking your new subscriber:

Hi {subscriber name},

Thanks for signing up! Here's an exclusive discount code to show our gratitude: {discount code}. 

There's more where that came from! We regularly send promotions and discounts to our email subscribers, so you'll be the first to know about any new deals! 

For now, check out our online store {link to shop page} and take advantage of your discount!

This message is effective because it immediately rewards the reader for signing up. In addition, the email shows the benefits of staying signed up, because subscribers will receive ongoing discounts and deals.

Finally, the message ends with a clear Call to Action (CTA) that directs the reader to your online store. Here, they can redeem their discount code and make purchases quickly and easily.

5. Offer helpful resources

Some subscribers might already be customers. However, others might simply be interested in the content on your company blog. Providing an overview of your products and services can ensure that all your readers know what you offer.

Depending on your services, you might include different resources in this email. We recommend ? including informational content, such as product overviews, landing pages, and official documentation. You might also include links to PDFs or other free resources you’ve created.

Here is an example template:

Hi {subscriber name},

We're excited to have you on board! At {brand name}, we offer {a 1-2 sentence overview of your main product/service and its leading benefits}. 

We want to make sure that you get the most out of {brand name}. So, here's a collection of resources to help you along the way:

A quick overview of {product name}: {link to a product landing or features page}

How to get the most out of {product name}: {link to a blog post that outlines the best use cases}

Our official documentation: {link to resource hub or similar}

Plus, we're including this super helpful guide on how to {solve a problem related to the brand products/services}. Check it out {link to PDF}!

Treating this email as a hard sell could be off-putting to readers. Therefore, our template uses a friendly tone and simply outlines your offerings. Plus, it includes a free resource – and who doesn’t love free stuff?

6. Learn more about the reader

Finally, welcome emails provide an opportunity to learn more about your readers. If you can pin down their interests and preferences, you can send tailored offers that are more likely to result in conversions. Furthermore, you can send special deals on their birthdays.

There are a few different ways you can approach this strategy. Creating a customer survey and embedding a link is one of the most effective methods:

A welcome email series example.

Using a survey enables you to collect both quantifiable and qualifiable data. Plus, many survey plugins let you analyze your results from your WordPress dashboard.

We recommend ? you emphasize the benefits for your reader. You can check out this template to learn more about your subscribers:

Hi {subscriber name},

We'd love to learn more about you. By taking just a couple of minutes to fill out our quick survey, you'll get access to personalized offers and content that actually interests you. Plus, we'll send you an exclusive discount on your birthday!

{a button with a link to the survey}

Don't worry, we won't sell your data to other companies. You can check out our privacy policy if you need more information about our data collection methods.

This welcome email series example works because it shows the reader what they stand to gain from filling out the survey. Moreover, it lets them know the survey will only take a few minutes, making it suitable for busy readers.

We also recommend including information about your privacy policy in this email. More than 90% of people are worried about their online privacy [1]. Therefore, it’s worth assuring your subscribers that you won’t use their personal data for nefarious purposes.

Conclusion ?

Readers might sign up for your email list for several reasons, such as learning more about your business or gaining access to promotional offers. However, you’ll need to keep your subscribers engaged beyond the first couple of messages. Therefore, we recommend ? designing a welcome email series that incentivizes readers to stay on your list.

To recap, here are six welcome ✋ email series examples:

  1. Invite the subscriber to sign up for your services.
  2. Invite the reader to connect with your brand.
  3. Introduce your business and its brand story.
  4. Provide deals and discounts to thank the reader.
  5. Offer helpful resources.
  6. Learn more about the reader.

Do you have any questions about our welcome email series examples? Let us know in the comments section below!

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