Want more control over the coupons on your WooCommerce store? A WooCommerce coupon plugin might be just the trick.
While WooCommerce does have a built-in coupon feature, it’s not super flexible by itself and it struggles when it comes to some more advanced types of deals and restrictions.
For example, if you want to create BOGO (Buy One, Get One) deals or offer free gifts, you’ll have to rely on awkward workarounds if you want to stick with the native feature. A WooCommerce coupon plugin offers a much smoother way to integrate those types of deals (and lots of other features).
To help you improve your store, we’ve collected the six best WooCommerce coupon plugins in this post.
Six Best WooCommerce Coupon Plugins
1. Advanced Coupons
Advanced Coupons is a popular option that comes in both a free version at WordPress.org as well as a premium version with more features.
It integrates into the native WooCommerce coupon feature, so there’s no new interface to learn. Instead, it just gives you a lot of new options to apply to your coupons. With these settings, you’ll be able to create different types of deals and restrict usage.
One of the most flexible features is Cart Conditions, which lets you mix-and-match different WooCommerce coupon restrictions as needed. These give you a lot more control over who can use coupons.
You’ll also get a dedicated BOGO Deals feature, which lets you create various types of “Buy X, Get X” deals. You can use the same products (e.g. “Buy 2 t-shirts and get 1 t-shirt free”) or you can use different products (e.g. “Buy one pair of sunglasses and get a case for free”).
You’ll also be able to:
- Limit coupon usage based on when someone registered. For example, only allow the coupon to be used in the first week after someone registers.
- Schedule your coupons to only run during certain times/dates.
- Restrict coupon usage by WordPress user role.
- Automatically apply coupons when users click on a URL (great for sharing on social media or in emails).
And the really nice thing here is that you can mix-and-match every single feature. For example, you can create a BOGO deal that people can apply by clicking a URL and that’s only available to customers with the “Member” user role.
Read our full Advanced Coupons review to learn more.
Price: Limited free version at WordPress.org. Pro version starts at $39.50.
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2. Smart Coupons
Smart Coupons is one of the most popular coupon plugins for WooCommerce. It gives you a few different ways to enhance how you use coupons at your store. You can:
- Offer new user/first order coupons.
- Limit coupon use by location. For example, only customers in a certain country or state.
- Schedule your coupons to only run during certain dates/times.
- Create shareable coupon URLs that automatically apply when clicked.
- Offer flexible free shipping coupons.
- Bulk generate coupons.
- Give a coupon with a product purchase. For example, a 20% discount on your next purchase when you purchase X product.
- Create coupons that apply a free gift. The coupon will automatically add the free gift item to shoppers’ carts when applied.
You also just generally get more conditions for coupon use. For example, you can limit coupon usage by:
- User role
- Product category
- Email address
- Payment method(s)
- Shipping method(s)
You can also mix-and-match these. For example, a coupon that gives “Wholesale” customers free shipping on the “Super Saver” method.
One of the most notable things about Smart Coupons is that you can also use it to sell gift certificates. You can link a gift certificate to WooCommerce products and people can buy it for themselves or others.
Once people apply the gift certificate “coupon”, they’ll be able to track their balance from inside their “My Account” page.
Overall, it’s just generally a very flexible coupon plugin. The downside, however, is that there’s no free version.
3. Discount Rules for WooCommerce
Discount Rules for WooCommerce is a popular plugin that lets you create conditional discounts on your store. You can create all kinds of different rules based on categories, products, user roles, purchase history, etc.
You can also create different types of deals, like BOGO deals or free gifts.
In the free version at WordPress.org, these discount rules automatically apply (no coupon needed). For example, you can create wholesale pricing rules that automatically discount for bulk purchases.
With the premium version, however, you can opt to only apply these discount rules with a coupon.
Overall, Discount Rules for WooCommerce is more discount-focused than just coupon-focused, as the name suggests. However, if you go with the Pro version, it’s also a pretty flexible WooCommerce coupon plugin.
Price: Limited free version at WordPress.org, however, you’ll need the Pro version to apply discounts by coupon. The Pro version starts at $49
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4. Booster for WooCommerce
Booster for WooCommerce is kind of like the Jetpack plugin…but for your WooCommerce store. That is, it’s a modular set of over 100 different features, each of which you can activate or deactivate as needed (to keep things lightweight).
Not all of those modules deal with coupons (in fact, most don’t). However, it does help you make several different coupon tweaks/additions:
- WooCommerce Coupon by User Role – restrict coupon usage for certain user roles. For example, you could only let “Wholesale” customers use coupons, but not regular customers.
- WooCommerce Coupon Code Generator – automatically generate unique codes using various formulas.
- WooCommerce URL Coupons – automatically apply one of your existing coupon codes using a URL. That is, when someone visits the URL, it will automatically apply the coupon to their cart (you can even automatically add the products too, for fixed product discount coupons). This is great for sharing coupons on social media or email campaigns.
Overall, if you just want a WooCommerce coupon plugin, this might be overkill. But if you also find some of the other tweaks to be useful, you might want to check this one out.
Read our full Booster for WooCommerce review to learn more.
Price: Limited free version at WordPress.org. Pro version starts at $59.99.
OptinSpin is kind of a unique plugin here. It doesn’t help you create more flexible coupons per se, it just gives you an engaging interface for doling out those coupons (and growing your store’s email list).
It lets you create a “Spinner” wheel that visitors can play to win various discounts in exchange for entering their email addresses.
You can create different rewards and adjust the probabilities. Then, OptinSpin integrates directly with WooCommerce so that it can automatically generate unique coupon codes when someone “wins”.
So – not a great option if you want more control over creating different kinds of deals, but a very good option if you want to create an engaging way to give out coupons and grow your email list.
6. WooCommerce Coupon Campaigns
WooCommerce Coupon Campaigns doesn’t help you create coupons themselves, but it does help you analyze how effective your coupons are, which makes it another useful tool to have in your arsenal.
With the plugin, you’ll be able to organize your coupons using “campaigns”, much like how categories work with WordPress blog posts.
The notable thing, however, is that these categories integrate with the WooCommerce reporting dashboard so that you can view how much revenue and orders each coupon campaign drives.
For example, you could create a “Black Friday Coupons” campaign that houses all of your separate Black Friday deals. Then, you can analyze their effectiveness in the reporting dashboard.
Because everything is based on the native coupons function, WooCommerce Coupon Campaigns should work with many of the plugins above (as long as they also build on the native coupons feature).
WooCommerce Coupon Campaigns comes straight from the WooCommerce team.
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Which Is the Best WooCommerce Coupon Plugin?
Now for the important question, which is the best WooCommerce coupon plugin for your needs?
Well, if you’re looking for the two best overall plugins, I would say you should go with either Advanced Coupons or Smart Coupons. Both are excellent options that will give you a lot of options for working with coupons.
Personally, I prefer Advanced Coupons slightly for just coupons. However, Smart Coupons also lets you sell gift certificates, which might move the needle in that direction if you like that feature. On the other hand, Advanced Coupons has a limited free version at WordPress.org, which is nice if you’re on a budget.
Do you have any questions about choosing between these coupon plugins? Ask away in the comments!