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Monthly Archives

November 2024

Nov 25 2024
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12 Easy SEO Tactics You Can Start Using Today

By SEO No Comments
If you’re looking for quick wins in SEO, focusing on "low-hanging fruit" strategies is the perfect starting point. These approaches require minimal effort but can deliver significant results. Whether you're trying to boost content visibility, show rapid progress to stakeholders, or set the foundation for long-term growth, here are 12 actionable tactics to implement today. 1. Target Keywords You’re Already Ranking For Instead of chasing new, highly competitive keywords, focus…
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Nov 25 2024
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SEO Maintenance: A Practical Year-Round Guide

By SEO No Comments
Maintaining strong SEO performance isn’t just about crafting a strategy; it’s about consistent execution. From daily tasks to yearly evaluations, an effective SEO plan ensures steady progress and long-term success. Let’s dive into a systematic breakdown of essential SEO activities categorized by frequency—daily, monthly, quarterly, and yearly—so you can achieve maximum return on investment (ROI). Daily Tasks: Laying the Foundation for Success 1. Stay Informed SEO evolves rapidly. Staying updated…
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Nov 24 2024
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Coca-Cola’s AI Holiday Campaign: A Missed Opportunity for Emotional Connection

By AI No Comments
Coca-Cola's attempt to sprinkle AI magic on its iconic holiday advertising has left consumers and critics feeling more frost than festive cheer. The brand's new AI-generated holiday ads—a modern twist on the beloved “Holidays Are Coming” campaign—have sparked controversy, with many questioning whether the technology has stripped the spirit out of Christmas. Here’s what went wrong, how the campaign measures up to its predecessors, and what brands can learn from…
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Nov 19 2024
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Google Tightens Rules Against Site Reputation Abuse: What It Means for You

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Google has updated its policies on site reputation abuse, doubling down on its commitment to curb practices that exploit the trustworthiness of well-established domains. This policy, first introduced earlier this year, aims to crack down on "parasite SEO" tactics, where third-party content is used to manipulate search rankings at the expense of a site’s credibility. What Is Site Reputation Abuse? At its core, site reputation abuse occurs when third-party content…
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Nov 19 2024
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WordPress 6.7.1 Scheduled for November 21, 2024: A Fix for Post-Release Bugs

By WordPress No Comments
On November 12, 2024, WordPress 6.7, nicknamed "Rollins," debuted with high hopes. However, the release encountered hiccups almost immediately, with users reporting increased error rates. Many experienced 502 "Bad Gateway" errors, and some found their websites disrupted—a frustrating outcome for site owners and developers alike. In response, WordPress contributors quickly sprang into action. To address these issues and ensure a smoother experience for all users, a follow-up release, WordPress 6.7.1,…
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Nov 17 2024
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Are We Really This Bad at Passwords? The Worst Passwords of 2024 Prove We Might Be

By Technology No Comments
It's 2024, and guess what? Many of us are still using “123456” as our password. If that makes you wince, you’re not alone. NordPass has just released its sixth annual study on the 200 most common passwords worldwide, and the findings highlight a troubling trend: we’re still pretty careless when it comes to digital security. Familiar Failures at the Top For six years running, NordPass has examined the world’s password…
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Nov 17 2024
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Comprehensive Guide: Avoiding Toxic Backlinks for Better SEO

By SEO No Comments
Effective link-building is a cornerstone of successful SEO strategies, but not all links are created equal. Bad or toxic backlinks can damage your website’s reputation, hinder search engine rankings, and potentially lead to penalties. Understanding which tactics to avoid can help protect your site while building a reliable and sustainable online presence. Here’s a breakdown of toxic link-building practices you should steer clear of and tips for identifying and addressing…
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Nov 17 2024
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WP Engine Amplifies Legal Battle Against Automattic and Matt Mullenweg

By WordPress No Comments
The legal clash between WP Engine (WPE) and Automattic, the company behind WordPress.com, has taken a sharp turn, with WP Engine escalating its federal lawsuit. The updated complaint centers on a controversial website—WP Engine Tracker—which WPE claims exposes customer data, undermines its business, and leaves its clients vulnerable to cybercrime. Why WP Engine is Taking Legal Action WP Engine accuses Automattic and its CEO, Matt Mullenweg, of creating and promoting…
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Nov 16 2024
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WordPress Levels Up Design with New Figma Library

By WordPress No Comments
The WordPress Design Team has unveiled a cutting-edge WordPress Design System library for Figma, the go-to design tool for creating mockups and prototypes. James Koster, an Automattician and contributor to WordPress, shared the motivation behind this new resource: “The intention of this resource is to streamline the design process for those working in the WordPress ecosystem.” What’s in the New Library? The Figma library is packed with features to simplify…
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Nov 16 2024
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WordPress 6.7 “Rollins” Launches with Exciting Updates and a New Default Theme

By WordPress No Comments
WordPress has unveiled its latest update, version 6.7, nicknamed “Rollins.” Released on November 12, this update brings a host of new features, a sleek default theme called Twenty Twenty-Five, and major enhancements designed to elevate the user experience. Here’s a breakdown of what’s new in this pivotal release. --- New Features in WordPress 6.7 1. Twenty Twenty-Five Default Theme The new default theme is built with adaptability and user creativity…
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Nov 12 2024
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400,000 WordPress Sites Vulnerable: Happy Addons Plugin for Elementor Patch Now Available

By WordPress No Comments
The popular WordPress plugin Happy Addons for Elementor—used by over 400,000 websites—has recently patched a security vulnerability that previously left many sites at risk. This flaw, known as a stored cross-site scripting (XSS) vulnerability, allowed attackers with minimal permissions to inject harmful scripts onto a site, potentially compromising site visitors and owners. Background on Happy Addons for Elementor Happy Addons is a plugin that enhances the Elementor page builder with…
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Nov 12 2024
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Matt Mullenweg’s State of the Word Address 2024: How to Watch and What to Expect

By WordPress No Comments
Get ready for what promises to be one of the most exciting moments in the WordPress world this year! Matt Mullenweg, WordPress co-founder and CEO of Automattic, will deliver his highly anticipated annual address—State of the Word—from Tokyo, Japan on December 16, 2024. Here's everything you need to know about tuning in and what hot topics are expected to be on the agenda. Why 2024’s Address Stands Out Mullenweg’s annual…
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Nov 11 2024
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LinkedIn Video Posts Outshine Text by Reaching 3x More Users, Study Shows

By SocialMedia No Comments
A recent study highlights the power of video on LinkedIn, revealing that video posts consistently achieve three times the reach of text-based content, particularly when they’re posted in the morning and kept under five minutes. This insight comes from marketing strategist Caroline Giegerich, who conducted a 90-day analysis to test LinkedIn’s claims about video performance. Key Takeaways from the Study Giegerich’s analysis, published in Adweek, aimed to verify LinkedIn’s claim…
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Nov 11 2024
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New Internet Rules Aim to Give Publishers Control Over AI Training Bots

By AI No Comments
The online world is changing, and new rules are emerging to give publishers the power to control if and how AI bots use publicly available content for training purposes. These guidelines, still in the proposal stage, suggest new additions to existing internet standards like the Robots Exclusion Protocol and Meta Robots tags to enable publishers to block AI crawlers from scraping their websites. Crafted by Krishna Madhavan, Principal Product Manager…
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